A dark, editorial research-peptide brand and eCommerce store built around purity, precision, and documented quality.

PepLynx is a research-peptide brand built around U.S.-produced compounds, analytical testing, and research-grade consistency. The project required a premium identity and eCommerce experience that could make a new brand feel established while presenting product quality, independent testing, research-use positioning, and scientific documentation with clarity.

Client: Peplynx
Sector: Research Peptides · Research Use Only (RUO)
Scope: Brand identity, e-commerce store
Year: 2026

peplynx.com

Identity

Brand

A near-black, editorial UI built around one claim — the new standard in peptide innovation, purity and precision — with a serif wordmark and white type carrying the whole page.

Primary lockup, set in serif, built to sit on the brand's near-black ground.

Palette

Ink Black #080C0F

Slate #1B242D

Frost #D9DADA

The homepage leads with the positioning claim, backs it with five verified trust badges, then narrows straight into Featured Products before the full catalog.

Typography

Primary

Avenir LT Std

sans-serif

Website

The store

A premium research storefront designed to make peptide quality, testing, product discovery, and purchasing feel clear and credible.

Full page, desktop — **The homepage moves from PepLynx’s purity-led positioning through quality standards, featured peptides, testing methodology, U.** S. production messaging, and conversion-focused product discovery.

Mobile view — **The responsive product experience keeps product imagery, research-use information, pricing, and purchase actions clear on smaller screens.**

**Product information without clutter.** The page combines vial presentation, product details, pricing, and purchase controls in a focused research-commerce layout.

**Built for straightforward discovery.** Product cards organise peptide names, imagery, pricing, and purchase actions into a clean catalogue that is easy to scan.

**A focused final step.** Customer information, order details, and purchase controls are structured into a clean checkout flow that stays visually consistent with the rest of the store.

**Quality backed by documentation.** Laboratory results and product testing are brought into the digital experience to support PepLynx’s emphasis on verified purity and research-grade consistency.

Packaging & mockups

Off the screen

The editorial brand system extends from the storefront into vial labels, packaging, laboratory presentation, and campaign creative.

**A restrained editorial vial system.** Minimal typography, monochrome structure, and clear product identification give the packaging a premium research-grade feel.

**A premium multi-vial presentation.** The packaging carries PepLynx’s dark editorial identity into a structured research kit while keeping each product visually consistent.

**Testing presented with the product.** The physical vial is paired with supporting laboratory documentation to connect product presentation with verified analytical quality.

**Campaign creative built from the same system.** Promotional assets extend the PepLynx identity into social formats while keeping product imagery, research positioning, and brand recognition consistent.

U.S. Produced in laboratory environments

3rd-party Independent testing

Research use only Product positioning

HPLC + MS Analytical verification

“We had a great experience working with AminoWebsites. They understood exactly what we needed and delivered a clean, professional, and easy-to-use website that fits our brand perfectly. The entire process was smooth, communication was excellent, and the attention to detail really stood out. We’re very happy with the final result and would highly recommend AminoWebsites to anyone looking for a reliable team for website design and development.”

Alex Ferguson

Deliverables

What shipped

A dark, premium store that needed to feel considered rather than promotional, without losing any of the compliance framing a research-peptide buyer expects.

New brand identity: serif wordmark, colour system
Custom WooCommerce storefront with category-based navigation — Peptides, Blends, GLP, Metabolics
Certificate of Analysis made a dedicated footer link, not just a product-page mention
Full shop-policy set built out: shipping, refund, cookie, affiliate, legal disclaimer

WordPress WooCommerce

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